About

Tara organized her first event in the third grade. "KCU Day" or "Kid's Cleanup Day" planted the seed for a career spent organizing...everything.

After college, Tara began working with Kevin Lyman as a sustainability coordinator for several tours including Willie Nelson's Country Throwdown,Vans Warped Tour and Metal Mayhem. Partnering with Philippe Cousteau's Earth Echo foundation they worked to institute ground breaking environmental benchmarks to reduce the impact of festival tours.

During Tara's tenure at Network Live (now known as Control Room), she coordinated over 40 live 8-10 camera broadcast concert events including Live Earth and Rock in Rio as well as Bon Jovi's record release Live broadcast from Time Square and Beyonce Live from Tokyo.

Tara then tour managed the legendary Snoop Dogg aka Snoop Lion for over three years and in that time averaged over 200 shows a year, worldwide including executing Snoop's headlining history making Coachella performance with Dre and the infamous Tupac hologram. 

In addition, while acting as Vice President of Doggystyle merchandising, Tara oversaw a massively successful rebranding and international licensing effort, which included partnerships with H&M, Primark, and several national chains and boutique shops across the UK and Europe.

When the pandemic hit, Tara took a new direction. After becoming one of Hollywood’s first documented COVID-19 cases, she pivoted to address the urgent need for worker safety in the entertainment industry. She founded one of the world’s first Covid compliance companies, Protect Your Set. Under her leadership, the company became a trusted partner for globally recognized individuals and corporations (Miley Cyrus, Oprah, Adele etc.) evolving into a multi-million-dollar venture.

In 2024, Tara joined the advance team for Vice President Harris’s campaign. From managing logistics to coordinating with diverse teams, Tara contributed to the campaign’s success by applying the same meticulous attention to detail and strategic thinking that had defined her career in entertainment and live events.

Tara frequently consults with artists and management teams on logistics, tour direction and artist development. Whether its advising an artist team on effective tour merchandising, developing the PTTOW! and PTTOW! music conference teams, or managing and producing global tours and events, Tara has a proven track record of making it work.

Clients include: Adidas, Bunim/Murray, CBS, Wells Fargo, Honda, Chanel, Gucci, Forbes, Elle, People, Live Nation, AEG, Facebook Watch, Rolling Stone, Snoop Dogg, Indigo Girls, Joe Cool, The Naked and Famous, Tiffany Young, Kate Nash, Zara Larsson, Chromeo, Brooke Fraser, Noel Gallagher and the High Flying Birds, The Hollywood Vampires (Joe Perry, Alice Cooper and Johnny Depp), The Interrupters and Dave Hause and The Mermaid.

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